I have a background in innovation of all sorts and sizes; reaching from new design concepts for heavy trucks to disruptive brand positioning in sleepy categories. Everything I do, is driven by a desire to understand consumers’ / customers’ fundamental drivers and barriers. It’s all about people. This is also why I love watching our company grow – the more the merrier. When not busy cultivating &frankly, I spend time on cultural cultivating; movies, food, radio (severe P1 addiction), books, etc.